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Identity Optimisation

Sometimes, You’re Too Close to See What’s Missing.

We bring outside eyes, honest insights, and practical action to help your business stand out.

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Our Services

Website Optimisation

It’s about building a solid base that supports growth through digital visibility.

We fix the real reasons your website feels slow (speed), confusing (user experience), or invisible to search engines like Google (SEO).

Whether you’re running a personal brand, a startup, or a portfolio site, we make sure everything feels just right!

eCommerce Optimisation

An eCommerce site is still a website. However, there’s a lot more at stake.

What really matters for you is product discoverability, conversion flow, and increasing average spend. Reading the data correctly is paramount and AI can help here!

What matters for your customers is the experience before and after purchase. Automation tools and custom journeys are fundamental for this!

Platforms Optimisation

  • Social media platforms (Instagram, Facebook, LinkedIn, and more)
  • Online marketplaces (Amazon, eBay, HKTVmall, and more)
  • Service & travel platforms (Airbnb, Booking.com, and more)

Your digital identity should feel consistent and intentional, no matter where people find you. That means better copy, stronger visuals, and the right tweaks for each channel.

How We Work

Step 1

Initial Audit

Each project starts with a thorough review of your website’s structure and content hierarchy to understand what’s working and what’s not. You’ll get a clear step-by-step advice on how to make real improvements.

Get a 1-hour audit for free!

Step 2

Exploration

The website is examined from multiple angles: information clarity, user experience flow, and technical bottlenecks. Real user simulations are used to uncover friction points within your visitors’ journey.

Step 3

Implementation

We get to work on real solutions: making changes, and setting up any needed automations.

Projects & Experiments

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Setup on WooCommerce ▼

Client

The client sells natural baby food across Southeast Asia and wanted to boost eCommerce performance in their Hong Kong branch.

Case Study

The website was already running on WordPress with WooCommerce and actively making sales. Because of this, all layout and feature changes had to be implemented live, without disrupting ongoing business.

The site supports:

🇭🇰 Traditional Chinese

🇬🇧 English

What We Fixed

  • Improved the semantic structure of all webpages
  • Added contextual data: age suitability, allergens, delivery times, and more
  • Implemented custom logic and coding solutions
  • Completed full SEO optimisation
  • General housekeeping: set up backups, removed unused plugins and media files, and more
Trade Finance Startup Website ▼

Client

A startup based in Hong Kong with operational offices in Vietnam and China.

Case Study

Competing against banks, factoring houses, and large institutions, the main challenge was to stand out and rank higher online with a smaller marketing budget. We set up a blog and a comprehensive guide section, breaking down complex financing jargon into clear, approachable definitions.

The entire project was delivered in four languages:

🇭🇰 Traditional Chinese

🇨🇳 Simplified Chinese

🇬🇧 English

🇻🇳 Vietnamese

What We Fixed

  • Planned and built the multilanguage website and blog
  • Automated the lead generation process and integrated it with internal operations
  • Implemented advanced SEO strategies, schema markups, and created targeted content to boost search visibility and authority
Setup on Shopify ▼

Client

An up-and-coming wine shop based in Italy, operating both a physical location and seeking to grow their business online. The client wanted a seamless way to connect in-store shoppers with an expanding eCommerce presence, using the website as both a brand hub and a sales channel.

Case Study

The physical shop was already established on WordPress, but needed a modern eCommerce solution. We handled the migration of essential pages and content from WordPress to Shopify. We then designed and built a user-friendly storefront on Shopify, featuring over 100 products.

What We Fixed

  • Created a well-structured product database
  • Automated order handling by integrating with logistics partners, simplifying fulfillment and delivery for the client
  • Connected the in-store Point of Sale (POS) with Shopify to ensure real-time stock updates across both online and offline sales
  • Implemented foundational SEO optimisation to boost search visibility and attract new customers
  • Managed the technical migration: set up backups, transferred key content, and put 301 redirects in place
Events Organiser Website ▼

One-page entertainment brand website with a clear, mobile-friendly layout.

  • Themed design using a lightweight template
  • SEO foundations
  • Performance cleanup and redirects of broken pages

Ready to optimise your digital identity?

Get in Touch with Us